Platforms: Instagram & TikTok
Campaign Goal: Drive lead generation through increased traffic to abcsocal.org/education-training/trade-school
Target Audiences:
Primary: Men ages 18–25
Secondary (A/B Test): Women ages 18–50
Message Pillars:
Hands-on training
Low-cost career pathway
Skill-building without a 4-year degree
Avoid “Earn While You Learn” phrasing
1. “Build It. Live It.”
Visual Style: Square image of a student working
Tired of classrooms?
Train with your hands. Build your future.
Low-cost trade school. Real skills that matter.
[CTA: Contact Us Now]
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